Validation is easier said than done. In fact, it’s possibly one of the hardest things you will ever do in your product life cycle, otherwise products and startups wouldn’t have the abysmal 90%+ failure rate they’ve become famous for.

We use a proven stage-gated approach in order to continuously test, learn and iterate on new ideas in order to search and quickly find the product/ market fit at every phase of the Innovation Funnel. We believe we have a better method, costing less, and giving better results . . .  faster.

Validating the idea before you start production phase, build or even design phase is method used by many of the startups right now. Giving valuable insights early on.  Our approach looks like the following:



At any of the steps you either know what to do next and how to continue or can stop with the idea / product. We have many different ways in doing this and can fit any budget. That budget should be a reasonable amount compared to the market size.

Look at our innovation tools to see what we might use.

Any questions or searching for a validation capability? Get in touch with us.